Magento is a powerful enterprise level open-source e-commerce platform. Since Magento is infinitely more complex, Magento website development is more expensive than other open-source carts such as Zen Cart or OpenCart. The benefit, however, is that Magento is ultra powerful and very configurable. There’s a wide variety of modules available, and if the module you need hasn’t already been written, Magento’s structure makes it possible to write custom add-on modules.
An up-and-coming manufacturer of the coolest iPad accessories ever, these guys started right planning for the future. They insisted on using Magento, an incredibly powerful (and complex) e-commerce platform.